“Video, we need to do something with it!” More than ever before, we’ve come to realize that video enhances our B2B and labor market communication. However, not everyone in your organization is excited when they receive an invitation to record video for your online communications. Why is there still resistance to create video content, while we know it is the most effective method of communication? And more importantly; how do you convince your most shy colleague to start recording?

This blog explains why we, in general, are afraid of the camera and gives you tips on how you can sell video within your organization. Last but not least, we show you ways to let your colleagues “shine” on video.

Change is hard

Getting used to our work routine and standard processes often result in resistance to change and innovate. Why should we do something other than what we are used to? It is easy to copy/paste an old job ad, adjust a few sentences and publish it. Moreover, we already have a tight agenda, there is no room for extra work. Starting something new seems impossible and can literally be a showstopper. Do you recognize yourself or your colleague in one of the examples below?

Common excuses for not being able/willing to record videos

  • “I don’t have time for it.” “Nobody has time for it.” “He’s so busy, he won’t have time.”
  • “I’m nervous in front of the camera and can’t get my words right.”
  • “I feel uncomfortable in front of the camera.”
  • “I am not photogenic and moreover I sound funny.”
  • “It is confronting to see me back on screen.”
  • “I don’t want my video to roam the internet forever.”
  • “Video is not a priority at the moment, and we have no one to lead this project.”
  • “We have been doing this for years, why should we do it differently now?”

Why we are afraid of the camera

Live conversations are much easier for us because it gives no room to observe ourselves and focus on issues such as our attitude, speech/voice or how we look. It happens naturally. The focus is often your conversation partner.

While recording a video, we have the tendency to look at ourselves and pay attention to things we are insecure about. As a result, this can be seen as not natural. So the focus is me instead of the viewer. We have a certain self-image and we want to see it back on video. The urge for perfection is high since we know a video can be replayed again. Another factor is that we think too much about what others will think of us.

The good news is: it’s all in your head 

Your perception is often not reality. How you perceive yourself is not how others see you. So if we can let go of the need to be perfect on the camera, it will be a lot easier to stop making the excuses above. It’s about the big picture, a first impression. Not about the little things that might bother you. And it might be good to observe how you present yourself on film. You can then even improve yourself by observing your own performance.

How to sell video in your organization

Use these arguments if you want to convince your colleagues to use more video in their communications:

  • Visual content, including video, is better remembered than text.
  • Video is not a replacement for text, but an extra type of content that can enhance your communications.
  • Video is a good way to build on a personal brand and show your company’s culture in an authentic way.
  • Video increases online findability and reach.
  • Video increases your conversion rate.
  • New generations expect authentic video content vs. corporate content.
  • With video you make a connection with the “viewer” or your potential candidate.
  • Video makes every phase of your recruitment process more personal.

Let them shine

glitter GIF

 

And when your colleagues are convinced, make sure they are well prepared for recording a video (vlog). Nothing is more annoying than a video with poor sound, wrong format or a story without a clear message.

 

To script or not to script, that is the question

This is quite personal. However, by asking your colleague to answer a question, you can already push them in the right direction. Our advice is to write down in 3 bullet points how you want to answer a question. This way you have a thread that ties your story together, while your video stays spontaneous.

 

3 tips for recording a great video!

I see you! Make eye contact with your viewer

In the video below I will show you why lightning is very important!

Make sure the viewer hears you! Otherwise, your video won’t work..

 

Do you also want to use video for employer branding? Contact one of our specialists!