“Let’s do something with video!” We nowadays realize that video enhances our B2B and labor market communication. However, not everyone in your organization probably gets excited when they receive an invitation to record a video for your online communication purposes. Why is there still resistance to record videos while we know it is a super effective way of communication? And more importantly; how do you convince your most shy colleague to get in front of the camera?

In this blog, I will explain why we, in general, are afraid of the camera. I will give tips on how you can “sell” video within your organization and also, how you and your colleagues can “shine” on your videos.

Change is hard

Having standard processes at work makes us get used to our work routine very quickly and results in resistance to change or innovate. Why come up with something different, when it’s easier to keep doing what you are used to, right? It is very easy to copy/paste an old job ad, adjust a few sentences and put it online. Moreover, we already have a super busy schedule, which doesn’t give us room for creativity. Getting out of your comfort zone seems impossibly complicated. Do you recognize yourself or your colleague in one of the examples below?

Common excuses for not being able/willing to record videos

  • “I don’t have time for it.” “Nobody has time for it.” “He’s so busy, he won’t have time.”
  • “I’m nervous in front of the camera and can’t get my words right.”
  • “I feel uncomfortable in front of the camera.”
  • “I am not photogenic and moreover my voice sounds crazy.”
  • “It is confronting to see me back on screen.”
  • “I don’t want my video to roam the internet forever.”
  • “We have been doing this for years, why should we do it differently now?”

Why are we afraid of the camera?

Real-time conversations are much easier because there is no room to observe ourselves and focus on issues such as our attitude, speech, voice or how we look. It happens “naturally“. The focus often lays on “your conversation partner“.

While recording a video, we have the tendency to look at ourselves and pay attention to things where we are uncertain about. As result, this can be seen as “not natural”. So the focus is “me” instead of “the viewer.” We have a certain self-image and we want to see it back on video. We know that the video can be replayed multiple times, so the urge for it to be perfect is pretty high. Another factor is caring too much about what the other viewers will think.

The good news is: it’s all in your head 

Your perception is often not reality. How you perceive yourself is not how others see you. So if we can let go of the need for being perfect on camera, it will be a lot easier to stop making the above excuses. It’s about the big picture, an image, a first impression. It’s definitely not about the little things that might bother you. And in the end, it might be good to observe how you present yourself. You can only learn and improve from it!

How do you sell “video” in your organization

Use these arguments if you want to convince your colleague to use video:

Let them shine

glitter GIF


And when your colleagues are convinced, make sure they are well prepared for recording a video (vlog). Nothing is more annoying than e.g. a video with poor sound, wrong format or scrappy story.


To script or not to script, that is the question

Don’t script too much! Ask your colleague to answer a question on video, by that you are already pushing them in the right direction. My advice for answering a question would be to write down in three bullet points what you want to say. This way you have a thread, while your video stays spontaneous.


Do you also want to use video for employer branding? Contact one of our specialists!