Are you having a hard time keeping up with your New Year’s resolutions? You are not the only one. According to Forbes, only 8% of us stick to our resolutions. Curious how you can become a part of that 8%? Read further to find out!

1. Start with understanding the intention behind your New Year’s resolutions, by asking yourself: “What do I want to achieve with it?” The most common New Year’s resolutions are related to health or hobbies. “I want to lose 10 pounds” or “I want to learn to play the piano.”

But what you really want is to change your habits and live a happier life. So, if you see your resolutions in this way, you will feel more motivated in executing them.

This of course also counts for your New Year’s business resolutions, how big or small they may be. From thinking about how your company can have a positive impact on the world or society, to how you could tweak your communication strategy with video to create more awareness for your employer brand.

I would like to zoom in on that last one: we have seen that video has been quite effective when added to our communications. But we have also seen some resistance to actually grab your phone and start recording. Especially when we feel anxious to be in front of the camera.

2. So, are you ready to fail?

This may sound melodramatic but are you ready to fail? Sometimes we are scared to make mistakes or we care too much about what others might think of us, resulting in quitting before we even start. I hate to break this to you but you need to fail. Not because I want to see you fail but because it’s a crucial part of the process.

Yes, you will dislike to see yourself back on video.
Yes, you will cringe when you hear your own voice.
Yes, it’s sometimes hard to come up with creative ideas for video content.
And yes, you will probably feel super nervous about the results or opinions of others when your (first) video has been uploaded.

But hey, you know what?

It’s totally ok.

We understand your struggle. Just because we are a video technology startup and we may have been recording videos for a longer period than you, does not mean we don’t struggle with all the above.

The moment you agree with yourself that you are ready to fail, you will feel more comfortable to start filming. Remember: strive for progress instead of perfection. The best way to connect with your target audience is to be authentic and human! Show them who you are and how it is to work at your company. Engage your employees into the process, they are the company’s greatest ambassadors! 😉

3. Plan ahead.

Divide your goal into sub-goals and simple tasks. Why? It gives you an overview of the plan in which you can track, manage the time, prioritize the tasks but most importantly; it makes the goal seem more achievable.

Start small by inviting your colleagues to record a thirty-second video in which they answer the following question; “What makes it so special to work for your company?”

To make sure your colleagues become more comfortable on video, give them time to practice by inviting them to record videos on a consistent basis. This way they can get used to the tool and video can become a part of your culture.

Do you have difficulty with finding time in your busy schedule to do this? You are definitely not the only one.

One of the biggest challenges our customers have is to make time for video. And we have to admit; we do too. “I don’t have time to record a video” or “It takes so much time!” are frequently made comments.

If you experience someone saying this, remind them about the intention of the resolution (step 1). This will help them to prioritize video and start recording.

“Consistency is the key to success and a goal without a plan is just a dream.”

4. See who has your back

Asking for feedback is one of the most important things when you are learning a new skill or trying out a new technique. We mostly underestimate ourselves, thinking our ideas are worthless. Having a support system such as close friends and colleagues who you can turn to helps you become more confident.

For tips & tricks you can also reach out to professionals online or join communities where you can connect to your peers. Don’t be afraid to ask for help!

“Alone we can do so little, together we can do so much.”

5. Acknowledge your small wins.

As my grandma used to tell me: “You won’t fully appreciate the big achievements if you can’t even acknowledge the small ones”.

It’s easy to be hard on ourselves when a small mistake is made but when it comes to a small achievement, we act shy or laugh it off because it seems not to mean much to us. Which is very pity.

Did you know when you acknowledge an accomplishment, it activates the reward system of our brain? Dopamine will be released (feel-good emotions) that will give your self-confidence a boost. In the long term, you keep feeling motivated and enjoy the process more.

I am curious about your small achievement this week! Share with us why this small victory means so much to you, upload your video here.